There was a great article this weekend in the Wall Street Journal by Scott Adams. It was a funny article and one that we can obtain critical information on what your prospects think and probably have for opinion on Green Architecture…

Critical if you want to get new prospects with their projects!

Here’s what you can find in the first two paragraphs…OUTCH!!!!

“You see an article in a magazine about a guy who built a “green” house using mostly twigs, pinecones and abandoned bird nests. You want to build a green home, too. So you find an architect, show him the magazine and say, “Give me one just like this.”

Good luck with that.

Your architect only knows how to design homes using materials that his local planning commission is likely to approve.”

(want to read the article? Go right here)

And then he goes on about how difficult it really is to build a Green Home And that really “The greenest home is the one you don’t build”.

I’m not saying that you should not do green design OR that you should not tell your prospects that you are an expert on the subject.

What I’m saying here is; Green design will not bring you new projects if this is the only ‘weapon’ that you have under your belt to interest new prospects.  And keep in mind that most architects now claim that they are ‘Green Experts’.

EVEN MORE CRITICAL FOR YOU:

You might have received an email from AIA about a super Green Conference in NY city…it’s great for those of you that primarily work on mega projects…not exactly the kind of projects most solo architects and small firm owners work on these days…

This Investment Will NOT BRING YOU NEW CLIENTS With NEW PROJECTS

WHAT WILL?

You need to invest your time, energy and money on a proven marketing system that will systematically and consistently bring you the projects you want for your practice by putting your name, critical information and why you are the ONE for the people you want to work with.  (Like my brand New 6-Steps Marketing System for solo architects and small firm owners like you)

More education WILL NOT do this for you!