Big changes since my last post, I just drove across country from Seattle to Miami…my new home!  Talk about long hours in a car…well worth it though…it’s sunny here!

As you can imagine, we stayed in many different hotels during our ‘journey’ and I made all reservations weeks before leaving Seattle since we have two dogs and a cat and we needed to be sure we could stay in those different hotels with all our pets (just imagine the ride with those ‘stuck’ in the car!).

(And Orange Lamborghini is a sure sign this is South Florida.  Whatever happened to Don Johnson anyway?)

Be sure your clients are satisfied;

Only 1 hotel out of 5 sent me an email a week before our stay to simply ask if there was anything they could do to make our future stay at their hotel a great experience.  Only 1 out of 5, even though they all had my contact information.

Did I request anything special? Of course not, BUT I was looking forward to stay at this specific hotel since I knew they would do their best to make our visit the best experience possible.

What about you? 

When was the last time you sent an email (or a letter for that matter) to a prospect about your upcoming first meeting?  Probably not…

This is such an easy thing to do to make sure your clients are satisfied by your services.   BUT, you need to have a system in place to ensure that you systematically do this step with every new client. Without a system, it will just be good intention and nothing more.

Marketing needs to be your business;

If you’re like a lot of business owners, and for sure if you are a solo architect or a small firm owner, marketing is not your favorite part of your job. But every business needs to be in the marketing business in order to grow. There is no way you can get around it, especially in this new architectural economy.

I will be part of a webinar next month (September 14) in which I will share how you can easily implement a successful marketing system in your practice to be in control of the type of clients you work with and in control of when those clients will come to you.

Even better, I will share strategies and tools you can and should use to ensure that those new clients are satisfied by your services.

You can sign-up for this webinar right now to get the early-bird special rate!  So don’t put it off and sign-up today for this webinar so you can get a jump on your competition.

http://www.elevationrg.com/The-Business-of-Architecture.html

To your success
Christian

PS.  Don’t wait for tomorrow ‘cause you know that tomorrow will be the day after tomorrow and then the following one.  I see this over and over again, people have good intentions but they just don’t get to it.  So don’t be the one that say ‘I will get to it later’, be the one that takes action right now to get the practice you want and deserve.