Two numbers grab my attention this week, one for Google and one from the Architecture Building Index (ABI); 90% for Google and 57.7% for ABI.

What’s this mean for you?

New reports shows that Google now controls over 90% of all searches on the internet (compare to Yahoo at 3.9% and Bing at 3.7%).  Don’t expect people to call you about their project if they don’t see your firm information when they search…on Google…for an architect.  You need to be on that first page, on natural search, PPC and Google Map.

The other number is the number of inquiries about projects; 57.7% So pretty high.  You’re might say; ‘those are only inquiries, no projects yet’.  It is your choice to wait for those people to be ready to move ahead with their projects…

OR to have a system in place to grab their information when they do their First search (on Google…) to be able to show them that you are the only logical and emotional choice for their project…once they are ready to move ahead.

It is up to you to decide if you want to wait and hope for the best or decide to have a system in place with specific steps in place to be THE ONE once those projects are real projects. 

Have a great weekend
Christian