Bonjour!

Christian here…I hope you had a great 4th of July and that you had a chance to celebrate with family and friends.  I sure hate too many home-made fries…just couldn’t stop myself!!!  I’m taking this day-off to catch-up with some reading and came across this new information…

According to a new study, the social networking sites (Facebook and company) will be the preferred method of interpersonal communication for about 20% of business users by 2014.  This is a bit surprising but for sure a reality that you and I cannot ignore if we want to stay in business.

You might think that this is only for the young ones, but last year the firm Nielsen released a study showing that social networking sites have replaced email as the preferred method of communication, the average user spending more time on sites like Facebook in their inbox.

This does not mean that email is dead. The wireless email, linked to an account that can be verified regardless of the country where you are or device you use, is growing.  And that is for the young ones AND the older ones like you and I.

Here’s more, last month the marketing research firm Gartner has predicted that there would be about one billion users of wireless email in 2014, while a growing number of consumers will use methods of communication via the internet to stay in contact with their relatives and colleagues.

“People want more and more use mobile devices to work with others and sharing content, information and experiences with their communities,” said Monica Basso, research vice president at Gartner.

“The social paradigms are converging: email, instant messaging, protocol, voice over Internet” and converged on the premises to create new styles of collaboration. “

The users are moving away from communication services that combine to cloud instant messaging, private messages like email, social networks, and collaboration. The “wireless email market is set to become extremely competitive, with players like UMicrosoft, IBM, Google, Twitter and Facebook who are fighting to become the service of choice on mobile devices for consumers.

Here’s what you need to understand; you need to be part of this new reality if you want to get a constant flow of new prospects with new projects if you want to bring those to your practice.  Otherwise you will just be by yourself on your own island wondering why you don’t get new projects to work on.

So the choice is yours and I have made mine, I am embracing this new reality!