In today’s world, the new reality is that most new clients will either find their architect on the web or if they know about one, they will go to the web to check him/her out before making any first contact - and the number is constantly growing. That’s why any architect who wants to get new projects MUST be accessible to prospective clients on the web.

This seems like a no brainer but let’s take a closer look at the concept of Prospect Contact & Follow-up.

Every serious architectural website should have at least one place where prospects can ask for written information.  Yes, they will look at your photos, but the reality is that they also want to know more than what is your ‘architectural style’.  And no, your contact page is not enough…people just don’t give their information that easily anymore.
 
Prospects searching an architect website rarely make their decision to call your office on-the-spot. They will look at different websites one day and probably some more another day, and other sites than yours, and will come back to your site if they can remember how to get back to it once they are ready to go ahead with their project.  If they don’t book mark your page, chances are really high that they won’t be able to get back to your site.  That’s why a “web form” embedded into the site offering a “special report” or “detailed information” is a welcome option to them.
 
The web form captures prospect contact info, the office is notified by E-mail and sends out the info packet either via regular mail or email. The info packet is, in essence, a promotional piece assuring prospects that they have contacted the right architect to solve their particular need. In other words, this is your chance to show them that they need to work with you and only you before they are ready to call an architect.  That’s why many of the programs from Architect Profits come with templates for such info packets.

An important side effect is that you will have their information to be able to stay in touch with them until they are ready to go ahead with their project.  How?  By doing effective follow-up with them to reinforce their future decision to work with you and only you.  

Between you and me, it’s much better to be in control of how you will stay in touch with your prospects than leaving it to them!