I often get this question from architects that are thinking of starting a blog;
What do I post on my blog????

Of course you need to present your work, provide value and good information for people, but it can also be about other things than your work.

Here’s a good example that you should have fun with what you present on your blog.  A friend of mine sent me this link (I know I know…it’s in French!!!) because he wanted to share a good laugh with me.  You can do the same on your blog and use this strategy to promote your services!

http://www.foire-aux-meubles.ca/

This furniture company, located in Quebec, decided to do a contest to find the ugliest piece of furniture.  As an incentive, they gave $100 discount on any purchase to anyone that sent a picture and then ask people to vote.

Last year they received 60 pictures and thousand of people went on their site to go vote for their ‘preferred’ piece of furniture.

You can use this same strategy for your practice.  Send an email to all your friends to send a picture and then ask them to ask their friends to go vote for their picture. 

This is a great and inexpensive way to get new people to go to your blog AND to your website!