Bonjour!
Et bien cette semaine nous allons parler de ce qui est unique chez vos clients…

Oops! Wrong language!!!  So last week was about what’s unique about you…for example, I can easily switch from English to french…but is it really what the people that I work with want from me?  Not if they don’t speak both languages…

So this week we are going to look at the other side of the equation…your client!

2. Client Uniqueness

You are one of the best architects in your area of expertise and you know the critical reasons why people decide to work with you as oppose to another architect, both from their logical and emotional points of view.  However, you also need to be aware of the other side of getting the clients you want to work with: the uniqueness of those specific people.  You need to make a list, on a logical and emotional level, of the reasons your best clients decided to work with you.  Very similar to Tool Number 1, but instead of the clients looking at your individuality, it is you who is looking at their uniqueness.  You need to implement this information in your future presentations once you know this.

            Tools to use: The best way to find out about your existing clients is to simply ask them, and you can achieve this in different ways.  You can pose the question in one of your future meetings, or you can conduct a customer satisfaction survey with your existing client list.  The survey method works best if it allows them to submit feedback anonymously: you will have a better chance of receiving their true uniqueness. Think of looking for their age range, type of work they do, do they usually like green architecture, modern architect, etc. Be sure to really listen to what they say AND what they do!