I’m not sure about you…

But I just can’t believe it’s already Mid-December…pretty much just two weeks before the end of 2010…where did the year go!!!

I have to say that I’m very happy with all the things have been able to achieve this year and I do hope you do to.  From publishing a book to moving across country from Seattle to Miami and with two dogs and a cat!  As you might guess, lots of good stories about that move!

Story sells and it sells at premium prices.  

Two good examples to prove my point.  The “Paul Harvey” heater has been on the market for a number of years.  The “Paul Harvey” heater has been on the market for a number of years.

The cost savings in heating bills of course comes, not by way of magic, but from good old fashioned closing off the heat to rooms you aren’t using and using the space heater in rooms you occupy.

There are plenty of $50 heaters at the local True-Value® and Home-Depot® that put out just as much heat.  But in both of these ads, it’s the story that entices the consumer to pay $399/$499 for “Paul” and $547 for the lovingly Amish made.  By the way, the Amish aren’t using the things, as they can’t have electricity in the house.  They’re being hired to build the wood frame that goes around the heating unit and to create story.

Application for an architect:  Client Success Stories need to bring tears to the reader, ’sales copy’ in your firm information (this can be in your firm brochure and/or on your website) needs to be strong and tell stories to not only help sell you as the architect but to help sell fees commensurate to your skill and training.          

Until next time—health and success,    
Christian