To follow-up from my last post, today I want to reinforce that when you have a business, and yes architecture is a business, you should be suing direct response marketing as a primary means of advertising.

But before I go further, I don’t know about you, but I have to say that I always get an extra charge of energy at this time of year for the final sprint to get all my goals done by the end of the year.  And it does seem that it’s the same with many of you, considering the number of emails I’m getting in the last couple of weeks.

I’ve been getting a lot of requests to get a more information on the different products and programs that I have available and more important, how I can help more of you get more of me at a lower price.  Many of you want to take action but money is a problem.  So I’ve been working really hard and will have a brand new Marketing Blueprint available to you by next week (and I will meet that goal!!!) and at a much lower price…more to come on this one…

Direct Response Marketing as your primary means of advertising;

Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or company name recognition. We all love it ‘cause it usually looks good! The problem with this type of advertising or marketing is that it can’t be measured, so you never know if your marketing dollars are working or not. And like I just said earlier, the reality is that these days most solo architects and small firm owners don’t have that extra money to feel good about their marketing.  They need results.

With direct response marketing, you will always be able to measure the results of your programs so you know whether or not to continue spending money in those avenues or it you should move your advertising dollars somewhere else.

For example, if you are running a newspaper, or radio ad and there is no direct way to measure your response, you are doing image advertising. If your ad has a coupon the consumer had to cut out and bring to you for a free consult, or if you a specific phone number for them to call from the ad, then your advertising dollars can be tracked and you will know if your efforts are working or not.

Direct response advertising and marketing allows you to maximize your advertising and marketing dollars, because you know very quickly if what you’re spending money on is producing results or not. If it isn’t producing results, you can very quickly make adjustments, move your dollars elsewhere and test again.

Makes you wonder why everyone isn’t using direct response marketing, doesn’t it?

Ok, gotta run, need to finish my new Marketing Blueprint!!!