In today’s world, well over 50% of future prospect will either find their architect on the web or go to the web to check him/her out before making a first ‘live’ contact - and the number is constantly growing. That’s why any architect (especially solo architects and small firm owner) who wants to be part of the winners MUST be accessible to prospective clients on the web.

Every serious architectural web site should have at least one place where clients can ask for written information!  Otherwise – you will remain the best kept secret…and you site will be nothing more than a phone number somewhere in the yellow book.
 
Prospects searching an architect’s web site for the most part don’t make their decision to call for an appointment on-the-spot.  Instead, they want yet more info. That’s why a “web form” embedded into the site offering a “special report” or “detailed information” is a welcome option to them.
 
The web form captures prospect contact info, the office is notified by E-mail and sends out the info packet. The info packet is, in essence, a promotional piece assuring prospects that they have contacted the right office to solve their particular project. That’s why my 6-Step Marketing Program comes with a specific template for such info packets.
 
But, what next when the majority of prospects still delay contacting the office for the appointment? Read on….

The time-line for most architectural project is often protracted and follows the universal sales rule of taking multiple exposures to a service before a prospective client will take action.
 
For example, a person may look at your web site and even order that “Free Report” but still will not phone your office for an appointment. At that point the prospect either goes into hibernation only to emerge unexpectedly at a later time or perhaps will never follow up at all. In such cases, often estimated to be in 50% of instances or more, it’s what you do to “be there” when the prospect is ready to buy that makes all the difference. It is your responsibility to take action for your prospect.

Join me on my special call tomorrow, September 16, to find out how you can easily do this.  Just send me a note at info@architetcprofits.com to secure your seat and get the access information for this special call.

TOMORROW at 10AM EDT/ 1PM PDT.

CONSISTENTLY BRING THE CLIENTS YOU WANT TO YOUR FIRM
Thursday, September 16, 2010 at 1pm Eastern
Reserve your seat at info@architectprofits.com

Talk to you tomorrow!