September 2010
3 posts
Marketing for Architect; Mass Media is ALWAYS...
For a steady flow of clients who need your services, a variety of mass media (any form of media that reaches many multiples of thousands of potential clients…and NO, your website is Not Enough…) is necessary to deliver them to the front door on a more regular basis. Otherwise, the refrain of ‘waiting in vain’ will be a familiar one. Why is this the case? Reason #1: Unfortunately,...
Marketing for Architect; Your Communication
Your Communication You need to have a “sales” structure in place And in front of you so you can practice your communication skills on a regular basis to be sure you improve it over time. People like to work with people they connect with and that they like. If you go to the effort of making the client feel that you are more alike than different, they will like you more. If you observe your own...
Marketing For Architects; Tired of being the best...
In today’s world, well over 50% of future prospect will either find their architect on the web or go to the web to check him/her out before making a first ‘live’ contact - and the number is constantly growing. That’s why any architect (especially solo architects and small firm owner) who wants to be part of the winners MUST be accessible to prospective clients on the web. Every serious...